American Beautyberry

• American Beautyberry (Callicarpa americana)

Sun Requirements: Full Sun to Partial Shade

Water Requirements: Moderate; drought-tolerant once established

Height: 4–6 feet (can reach up to 8 feet in ideal conditions)

Bloom Time: Late Spring to Early Summer (berries in Fall)

Description:
American Beautyberry is a stunning Texas native shrub best known for its brilliant clusters of metallic purple berries that encircle the stems in fall. These eye-catching fruits are highly attractive to birds, including mockingbirds, cardinals, and finches, and provide a vital food source heading into winter. Its arching branches and soft green leaves create a graceful form, while its small pink flowers support native pollinators earlier in the season. Beautyberry is highly adaptable—thriving in shade, sun, clay, and sandy soils—and is a top choice for wildlife gardens, naturalized areas, and Texas native landscapes.

Planting Tips:

• Plant in well-drained soil; tolerates a wide range of soil types.

• Water regularly during establishment, then only during prolonged drought.

• Prune in late winter to encourage vigorous new growth and optimal berry production.

• Works well as an understory shrub or in mixed borders.

Ideal Season for Planting in Texas: Fall or Early Spring

Nativity to Texas: Yes